Leveraging Social Media and Patient Testimonials for Drug Promotion and Understanding Interactions with Patient and Advocacy Groups

Overview

Leveraging Social Media and Patient Testimonials for Drug Promotion and Understanding Interactions with Patient and Advocacy Groups

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Event Agenda

DATE: Wednesday, 17 August 2022

TIME:    6:00 – 6:05 PM   Welcome and Announcements

               6:05 – 7:05 PM   Program Presentation

               7:05 – 7:30 PM   Q & A

LOCATION:  This is an ONLINE event on zoom virtual platform       

Program Details

In this session, you will learn to:

1) Recognize the challenges of various social media platforms and understand how to compliantly promote content;

2) Develop an understanding of the benefits and values of patients & caregivers testimonials through best practices, and

3) Evaluate risk when creating new programs and interacting with patients & advocacy groups.

Speaker Biography

Micheline Awad, MBA leads the Advertising & Promotion and Labeling functions at Turning Point Therapeutics. She has over 20 years of Biotechnology/Pharmaceutical industry experience, including Regulatory Affairs (RA) strategy, RA – Advertising & Promotion, and recently RA Labeling. Micheline’s Regulatory experience includes Biologic, Drug, and Device, with multiple product/indication launches. She received her M.B.A. from University of Southern California with a focus on Strategy and Marketing, and her B.S. in Biology specializing in Biotechnology from George Mason University.

Contact

[email protected]

Pricing – Online – Registration (July 25, 2022 – August 16, 2022)

Cancellation Policy

There will be no refunds for cancellations.